Matt Lincoln - Salesforce, Pardot and Martech.

Breaking marketing stuff in Salesforce & writing about it.

Pardot Email Gdpr

10 Questions to help you scope your Marketing Cloud Account Engagement (Pardot) Email Preference Center

Getting the business analysis considered early on in your Email Preference Center project will make the whole implementation run more smoothly

Pardot Marketing-Cloud Salesforce

Gloves off - thoughts on the Pardot and Marketing Cloud rename

Some unfiltered thoughts to add to the dialogue around the name change.

Pardot Training Certification

Pardot Specialist Certification Exam Guide - Administration Section

What do we need to look at in the Admin section of the Pardot Specialist Certification Exam?

Pardot Training Certification

Five reasons Pardot Consultants should take the Salesforce User Experience Designer Certification

Why is Salesforce's newest certification a great fit for Pardot specialists?

Pardot Salesforce Data

Contacts to Multiple Accounts and Pardot

How do we represent someone who "wears multiple hats" across our CRM and Marketing Automation platforms?

Pardot Cookies Gdpr

Integrating Pardot with Cookie Consent Platforms

Pardot and third party cookie solutions overview

Pardot Audit Data

What we learned from a crowdsourced Pardot Health Check Audit of over 100 accounts

Looking at the value of proactively auditing your Pardot account...

Pardot Salesforce Connectors

New Salesforce Validation Rules + Old data = Pardot Sync Errors

Don't just think into the future with Validation Rules, it's likely that your biggest problems are in the past...