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Matt Lincoln - Salesforce, Pardot and Martech.

Breaking marketing stuff in Salesforce & writing about it.

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Featured image of post The future of Salesforce Marketing Cloud
Marketing-Cloud Releases

The future of Salesforce Marketing Cloud

Salesforce's Marketing Cloud is in the middle of its biggest changes yet. Let's take a look at the new products and what the future holds.

Jun 10, 2025
3 minute read
Featured image of post Three of my favourite new features in the Marketing Cloud Growth & Advanced Summer '25 release
Marketing-Cloud Releases Features

Three of my favourite new features in the Marketing Cloud Growth & Advanced Summer '25 release

A look at three of the most exciting new features in the Marketing Cloud Growth & Advanced Summer '25 release, and why they matter.

May 19, 2025
3 minute read
Featured image of post Salesforce and Marketing Cloud Candidate Interview Guide
Pardot Marketing-Cloud Jobs Career

Salesforce and Marketing Cloud Candidate Interview Guide

Standing Out in the Salesforce Marketing Cloud Job Market - A Candidate's Guide

Dec 23, 2024
4 minute read
Featured image of post Pardot Landing Page best practices to improve conversion rates
Pardot Landing Pages Account Engagement

Pardot Landing Page best practices to improve conversion rates

Discover the best practices and how to maximise conversion rates for Pardot / Marketing Cloud Account Engagement landing pages with this guide.

Jun 15, 2024
5 minute read
Featured image of post How to report on specific form or landing page submissions in Pardot's Engagement Studio
Pardot Marketing Cloud Account Engagement Reporting Engagement Studio

How to report on specific form or landing page submissions in Pardot's Engagement Studio

Learn how to report on specific form or landing page submissions from Engagement Studio in Marketing Cloud Account Engagement.

May 02, 2024
3 minute read
Featured image of post How to choose a Pardot Freelancer
Pardot Adoption

How to choose a Pardot Freelancer

Four tips to help you find the right freelancer or contractor for your project

Mar 17, 2024
4 minute read
Featured image of post Five ways you can use Generative AI today in Pardot
Pardot Marketing Ai

Five ways you can use Generative AI today in Pardot

Save time and money by using ChatGPT with Marketing Cloud Account Engagement

Feb 03, 2024
5 minute read
Featured image of post Email Template Design - What Pardot Users Need to Know
Pardot Email Design

Email Template Design - What Pardot Users Need to Know

Stay up to date on the latest email template trends

Mar 31, 2023
6 minute read
Featured image of post Marketing Cloud Account Engagement (Pardot) and Google Ads Integration
Pardot Google Connectors

Marketing Cloud Account Engagement (Pardot) and Google Ads Integration

A comprehensive overview around connecting your Google Ads with your Salesforce Opportunities

Aug 14, 2022
5 minute read
Featured image of post Why isn’t a field being returned in the Marketing Cloud Account Engagement (Pardot) API request?
Pardot Api Data

Why isn’t a field being returned in the Marketing Cloud Account Engagement (Pardot) API request?

Getting to the bottom of field handling in the Pardot API Read request

Jun 24, 2022
2 minute read
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