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Matt Lincoln - Salesforce, Pardot and Martech.

Breaking marketing stuff in Salesforce & writing about it.

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Featured image of post Why isn’t a field being returned in the Marketing Cloud Account Engagement (Pardot) API request?
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Why isn’t a field being returned in the Marketing Cloud Account Engagement (Pardot) API request?

Getting to the bottom of field handling in the Pardot API Read request

Jun 24, 2022
2 minute read
Featured image of post 10 Questions to help you scope your Marketing Cloud Account Engagement (Pardot) Email Preference Center
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10 Questions to help you scope your Marketing Cloud Account Engagement (Pardot) Email Preference Center

Getting the business analysis considered early on in your Email Preference Center project will make the whole implementation run more smoothly

Jun 12, 2022
7 minute read
Featured image of post Gloves off - thoughts on the Pardot and Marketing Cloud rename
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Gloves off - thoughts on the Pardot and Marketing Cloud rename

Some unfiltered thoughts to add to the dialogue around the name change.

May 01, 2022
5 minute read
Featured image of post Pardot Specialist Certification Exam Guide - Administration Section
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Pardot Specialist Certification Exam Guide - Administration Section

What do we need to look at in the Admin section of the Pardot Specialist Certification Exam?

Mar 15, 2022
2 minute read
Featured image of post Five reasons Pardot Consultants should take the Salesforce User Experience Designer Certification
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Five reasons Pardot Consultants should take the Salesforce User Experience Designer Certification

Why is Salesforce's newest certification a great fit for Pardot specialists?

Jan 02, 2022
3 minute read
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