I got my start in the industry over 10 years ago as a lead generation focused B2B marketer, working toward becoming a CIM Chartered Marketer. During this time, I became a specialist in CRM systems, audience segmentation, and marketing operations. In 2014, I got my first hands-on experience with Salesforce Pardot as an end user, managing a fully integrated enterprise B2B platform.

I enjoyed working with Pardot so much that I decided to join a Salesforce Consulting Partner — working with businesses across dozens of industries to solve real marketing operations problems. Since then, I’ve worked with over 50 clients globally and trained marketing operations delegates from over 30 countries.

Today, my focus is helping mid-market and enterprise B2B leaders navigate the complex architectural transitions of the Salesforce marketing ecosystem. Whether you are enhancing your investment in Pardot (Marketing Cloud Account Engagement / MCAE) or planning your transition to Salesforce’s new Core-based platforms, Data Cloud, and agentic AI, I provide independent, senior-level expertise.

The work I take on typically falls into a few areas:

• Pardot / MCAE health reviews and architectural troubleshooting
• Platform transition planning — when to move, what to move, and how
• Lead lifecycle design: scoring, grading, CRM field strategy, and attribution
• Consent and preference center design for GDPR-regulated environments
• Hands-on enablement for internal marketing operations teams

Work With Me

If you need independent, senior-level Salesforce marketing expertise — whether that’s a one-off audit, a platform transition, or ongoing advisory — use the chatbot in the bottom right corner of this page to start a conversation.